Facebook Audience Finder
Facebook audience finders help marketers build more effective Facebook ad campaigns. Audience finder software helps Facebook marketers see all the targetable interests — like the hidden interests Facebook doesn’t show you in Ads Manager.
Facebook segments their 2.6 billion monthly active users into what they call cohorts. These cohorts are groups of people Facebook considers to be similar. Finding Facebook audiences is a challenge for many marketers because it isn’t straightforward with Ads Manager and their UX is also slow and clumsy.
Audience Eye has a Facebook audience finder tool built into it called Interest Search that allows users to query the interest API for interests. Think of it as a search engine for Facebook interests. Instead of just 25 results, Audience Eye returns all results that are targetable on the platform. This helps marketers find niche interests and speeds up your Facebook audience building.
Below is a gif showing Audience Eye querying the Facebook interest API for a related keyword.
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Why Are Facebook Audience Finders Important?
Facebook provides a lot of potential and opportunity for marketers, but most of that potential remains hidden. More Facebook users are setting their profiles to private and doing everything they can to keep their personal info hidden. This does include their interests which makes it difficult to market to them directly. Difficult, but not impossible.
With a Facebook Audience Finder, all the hidden Facebook interests are now readily available and accessible. Marketers are quickly able to access the audience data that they need and this is going to increase conversions.
It’s also simple for marketers to export the audience data into a CSV. This makes the data simply to manage, understand and utilize effectively as part of a marketing campaign. The whole process can be completed in minutes. You can then import the CSV file to your advertising tool and ensure that your ads are seen by the right audience.
Finally, marketers are able to see all the targetable segments and stop paying for ads that are shown to the wrong audiences.
How Do Facebook Audience Finders Help Marketers
Building up audience data can be a slow process. It can take weeks or even months to pinpoint the segments that are going to be interested in a particular product or service. With a Facebook audience finder, the process is sped up exponentially. When you search for the interests, you will immediately find a target group that you should market towards.
This can also help allow you to find long-tail audiences. Rather than focusing on smaller keywords and interests, you can search for highly specific interests. This is going to ensure that the ads displayed are more personal and relatable for the user. You can find interests that relate to their geographical location, their age demographic and much more.
Most marketers are not yet using Facebook Audience Finders. They are falling behind, but you don’t have to. Instead, you can get ahead of the competition and ensure that you have a killer advantage. This is going to make you more valuable and attractive to potential clients. With a Facebook Audience Finder, you can offer a highly targeted approach to ad marketing on this network.
What Is A Facebook Audience Finder Tool
To gain the greatest benefits of this option, you need a Facebook Audience Finder Tool. With a tool like this, you will be utilizing a searching engine software that is specific to Facebook marketing.
You can use the search engine to quickly sift through all the interests that you can target as a marketer on Facebook. You can then find the ones that best suit your product, service or client and the audience to match. With a tool like this, you can cut out a lot of the extensive processes that are typically associated with finding an audience.
This goes beyond the options available with a Facebook Ads Manager. Ads Manager won’t show you all the interests available on Facebook but an audience finder will. You can find any interests that you want including highly specific niche interests connected to a unique target audience.
The system works like a keyword planner and keeps things simple. You will be able to filter results and get the suggestions that you need to help you build up the right data.
With Audience Eye the whole process takes only a few seconds. Search for short or long-tail keywords and immediately discover the list of interests you need to dramatically boost your Facebook Ad marketing campaign.