Facebook Interest Categories
Do you want to reach out to your target market and build your Facebook audience faster? Facebook interest categories can help marketers show their products to a tailored audience and avoid delivering ads to a random group of people.
The most crucial question you should ask yourself is: what are my customers interested in? Facebook interest categories can help you narrow down your audience and showcase your products to people who are more likely to engage with your business.
Let’s get started!
Facebook Interest Categories
Business and Industry
As you can see, under the “Business and Industry” category, there’s a list of specific industries, jobs, and occupations. With this option, you can target clients whose businesses and industries are most likely to be connected with your businesses.
Take a look at the bottom of the screen grab. Facebook ads manager advises us that our audience size is not ideal. Over 1,100,000! Think about it. It’s likely that the majority of these people won’t be interested in your products and the best way to get more bang for your buck is to narrow down your audience. Keep this information in mind as will come back to it.
Say that we’re building an audience for an online crafts shop. What industries are most likely to interest a person who buys crafts? Click on the Design Interest Category.
As you can see, Facebook gives you the sub-categories: Fashion design, Graphic design, and Interior design. Our customers will probably be interested in all of these categories so we’ll check all of them. Under business and industries, there’s also the category Small Business. This category also suites our business.
Entertainment
This is an important category that allows us to target audiences based on their entertainment affinities. So, let’s go back to the vital question: What interests our audience? To create the best targeting combination, you should have an image of your ideal buyer persona. Click on the Films Category and go through the subcategories. Is our customer a person who likes animated movies, thrillers, or horror movies? All categories that are likely to suit our customers’ affinities should be clicked.
For example, if our online store for crafts sells illustrations, our customers are likely to appreciate animated movies. There’s also a high chance they’ll like comics, magazines, and manga.
Family and Relationships
This category allows us to target the audience depending on their family and relationship status. Is our target customer single or married? Do they appreciate family values or are friendships the most important relationships in their life? Maybe both?
Fitness and Wellness
This category targets your audience’s fitness and wellness habits. This category can also help us understand one vital thing about Facebook Interest Categories – they are too limited.
If you’re building an audience for a fitness equipment shop, this category list won’t help you narrow down your audience. There are only seven categories and zero subcategories, while there are far more terms connected with fitness and wellness.
Why aren’t there more categories? Not surprisingly, Facebook has hidden interests that don’t show on the Facebook Ads Interest List. This is exactly how Audience Eye can help you find the best target fits for your business. Our SEO tools show you all results to a category on one page, which can help you discover a hidden Facebook interest.
Food and Drink
This category can help you target your audience depending on their eating and drinking habits. These targets are particularly helpful if you’re in the food industry. However, that doesn’t mean that they can’t help you if your business is in another niche. Let’s go back to our example with the small online craft shop. Our buyer persona is likely to enjoy wine and appreciate coffeehouses.
Hobbies and Activities
Click on Arts and music and then check the Crafts subcategory. This is an important category for our craft shop as it allows us to target people that have shown interest in crafts.
Furthermore, click on Home and garden.
DIY and Do it yourself are targets that best fit our business.
Shopping and Fashion
Just as it’s possible to target people depending on their eating habits, it’s also possible to target people depending on their shopping interests. Do you offer coupons? If yes, target the audiences that use coupons for shopping.
Sports and Outdoors
This category is dedicated to sports and outdoor activities. Subcategories include American football, golf, tennis, baseball, basketball, and more.
Technology
Facebook also allows users to target audiences that have shown interest in technology equipment and electronics.
Do you remember that our audience size had a total of 1,100,100 people? Let’s check the size of our audience now, after we’ve used the Facebook Interests Ads List.
After adding the additional interests, we’ve narrowed our audience down to 980,000 people. Our audience selection is still fairly broad and the aim of using the Facebook Ads Manager is to create a highly tailored audience.
Using Facebook interests is a vital part of your targeting method, however, it’s not enough on its own because the interests it includes are too broad. Remember, the more tailored your audience is, the better results you can expect. To tap into Facebook Ads Manager, you’ll also need to use Facebook Ads Demographic List and Facebook Ads Behavior List, and search Facebook hidden interests.