Facebook Interest Finder
Finding the right Facebook interest for your ad campaign can be tough using only Facebook ads Manager. The Facebook UI is slow, can only be accessed in the campaign builder and returns only 25 results.
Using a Facebook interest finder like Audience Eye’s audience builder feature helps you quickly identify the most valuable psychographic for your marketing strategy. Below is gif showing how you can use Audience Eye as a Facebook interest finder.
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What are Facebook interests?
Facebook interests are cohorts of people who share similar psychographic interests. Facebook generates these cohorts based on users actions on and off the platform. Since Facebook Pixels are on the majority of websites online, Facebook has data on users interests that are both on and off platform.
Facebook Pixels effectively understand what interests users have and this helps Facebook create interest cohorts for marketers to target. Say you visit mountain bike blogs regularly, watch mountain bike videos on Instagram or chat with friends about going mountain biking on Whatsapp. Facebook has all of that data, and can surmise that you have an interest in mountain biking from this.
How can you find Facebook interests?
There are two ways you can find Facebook interests. The first is using their UI they provide in Facebook Ads Manager. This will return the results related to your query.
Option two is calling the Facebook Marketing API and returning all the results related to your keyword based query. This is how Audience Eye works — we built a search engine that allows marketers to search Facebook’s Marketing API. Audience Eye shows you all results and is quicker than Facebook Ads Manager for interest searches.
What can you target using Facebook interests?
You have a wide ability of targeting using facebook interest. Interests can range from apps like Strava, companies like US Foods, or people interested in climate change mitigation. These interest categories are automatically generated by Facebook and interests are being updated and added daily.
Why are Facebook interests used for targeting?
Facebook interests are used for targeting because they allow for us to engage with people in a specific psychographic. A psychographic is a group of people with a common interest. Facebook maps these people’s interest for us and allows them to target them.
This is powerful because it allows for us to target a huge variety of interests, and people with interests x + interest y. In this way, Facebook interest targeting is the most powerful marketing tool of the 21st century and Audience Eye helps you do interest based targeting more effectively.